About the role
Who we are
Sapien is the engine behind the world’s most important companies. We build agents that learn how a business works from its financial and operational data: its language, operations, and economics. That understanding helps people find opportunities, make better decisions, and act.
We work with complex businesses, from manufacturers and restaurant groups to the Fortune 500. Teams at companies including Bayer, Cooper Standard, Blink Charging, Carlex, and Odeko use Sapien to understand their businesses and improve how they run. Our ambition is to build the self-optimizing company by making its people and systems dramatically more capable.
We’re headquartered by Madison Square Park in NYC, with $15M+ raised and backing from General Catalyst, Neo, and operators from OpenAI, Google, Microsoft, Ramp, and Stripe. We’re bringing together AI researchers, engineers, and operators to build intelligence for the people who build everything else.
The role
We're hiring our Founding Product Marketer to own how the market understands Sapien. Finance and operations teams are drowning in AI noise. Your job is to cut through it: sharpen our positioning, build the narrative that makes CFOs lean in, and arm every customer-facing conversation with messaging that lands.
You'll sit at the intersection of product, sales, and the founders. You'll take what engineering is building and turn it into language buyers act on. You'll take what sales hears in the field and turn it into sharper positioning. And you'll own the launches, assets, and narrative that compound as we scale. This is a zero-to-one seat: no playbook, no existing brand machine, full ownership of how Sapien shows up in the market.
What you'll do
Positioning & Narrative
- Own Sapien's core messaging and positioning: who we're for, what we replace, and why now.
- Build and refine buyer personas across CFOs, FP&A, finance leaders, and operations leaders, grounded in real customer conversations.
- Shape the company narrative with the founders, from website copy to investor-facing materials to category POV.
Launches & Enablement
- Own the product launch process end-to-end: what we ship, how we frame it, and how the market hears about it.
- Arm the sales team with the assets that win deals: pitch decks, battlecards, one-pagers, case studies, and competitive intel.
- Turn customer wins into proof: case studies and stories that make the next deal easier than the last.
Market Intelligence
- Develop a deep understanding of financial and operational workflows, the systems behind them, and the competitive landscape.
- Feed structured signal back to product and leadership: how buyers talk, what objections recur, and where the category is heading.
What we're looking for
- 4–7+ years in B2B SaaS marketing, ideally at a startup or high-growth company where you were a generalist doing the work, not just managing it.
- Full-stack marketing execution. You've personally written blog posts, run ad campaigns, designed assets, pitched press, and built a content calendar. You're not specialized in just one channel, rather working across the board.
- Strong design sense. You can produce polished visuals in Figma, Canva, or similar tools. You don't need to be a professional designer, but your work should look like it came from one.
- Writing that lands. You can write a case study that a CFO forwards to their team, a LinkedIn post that gets shared, and ad copy that converts across different voices
- Data-literate. You understand pipeline attribution, CAC, ad spend ROI, and content performance metrics. You make decisions based on what the numbers say.
- Comfortable moving fast in ambiguity. There's no playbook yet. You'll build it, run it, measure it, and iterate.
How you work (values we care about)
- AI-native. You're energized by applying AI to transform how businesses run.
- Ambiguity-shaping. You turn nebulous problems into a first pass and drive to resolution.
- Extreme ownership. You identify what's next—and do it. If you say it, it gets done.
- Speed & hustle. You bias to action and move with urgency without sacrificing quality.