About the role
*** This is where your organization can create a consistent intro to all of your jobs, creating consistency in voice and messaging across all job posts
*** C'est ici que votre organisation peut créer une introduction cohérente à tous vos emplois, en créant une cohérence dans la voix et la messagerie dans tous les postes.
Summary
The candidate will be responsible for the design, implementation, and execution of field marketing campaigns. S/he will work closely with marketing managers and the sales team to promote lead generation and create upsell opportunities.
Key Responsibilities
- Plan and complete field marketing campaigns after conducting preliminary research
- Develop robust knowledge of all product lines/services
- Produce various literature, signage, merchandise, and other materials to be used at field marketing events
- Maintain relationships with third-party vendors and venues
- Negotiate with retailers and other third-party partners on promotional display and merchandise placement
- Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
- Attend relevant trade shows and events
- Monitor industry trends and competitor activities
- Manage social media activity surrounding field marketing campaigns
- Track expenses in an organized fashion
- Report weekly/monthly on the status of field marketing activities
- Document and share lead/customer intelligence with sales team.
Requirements
- 2+ years experience in marketing or event management with the desire to learn more about Field Marketing.
- Organized and efficient, able to develop and execute against a clear plan.
- Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders.
- Team player with ability to be a self starter.
- Flexibility to adjust to the dynamic nature of a startup.
- Access to automobile for field activities at local customer locations
*** Similar to the introduction that can precede all job descriptions, an outro can also be formatted for consistency on all posts
*** Semblable à l'introduction qui peut précéder toutes les descriptions de poste, une outro peut également être formatée pour la cohérence sur tous les messages