About the role
What You'll Do
- Lead lifecycle and email marketing strategy — from acquisition and onboarding to retention and reactivation — optimizing for engagement and conversion at every stage.
- Own campaign creation and execution for major product launches, brand moments, and seasonal activations that keep Fi top of mind.
- Collaborate cross-functionally with brand, creative, growth, product, CX and other marketing channels to align content, design, and messaging across customer touchpoints.
- Experiment and iterate: A/B test subject lines, flows, content, and timing to continuously improve performance.
- Own reporting and reinvest insights: Partner with our data team to analyze campaign results in Tableau and AWS Redshift, identify trends, and use insights to shape future strategy.
- Expand Owned Channels Strategy: help define messaging across SMS, in-app, and other owned channels to create a cohesive and impactful customer journey.
- Champion deliverability, compliance, and best practices — ensuring every message we send is on-brand, relevant, and effective.
What You'll Bring
- 3–5 years of experience in email and lifecycle marketing, ideally in a fast-paced DTC or subscription-based environment.
- Proven ability to design and deploy high-impact campaigns end-to-end using CRM and ESP tools (we use Customer.io).
- Strong grasp of segmentation, automation, personalization, and customer journey mapping.
- Analytical mindset — you know how to interpret data and translate insights into action, optimizing for engagement, conversion, and long-term customer value.
- Experience partnering with creative and data teams to build campaigns that balance storytelling with performance.
- Comfort managing multiple projects and deadlines in a fast-moving startup environment.
- Excellent communication skills and a sharp attention to detail.
- Passion for building systems that scale — and for helping dogs live longer, healthier lives
Why You'll Love Us
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.