About the role
Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
Job Responsibilities
- 1. Listing Optimization & Conversion Rate (CVR) Management
- Plan and execute high-converting product listings tailored to target markets, optimizing keywords, copywriting, and visual assets.
- Monitor traffic and sales metrics for flagship products, prune low-performing links, and continuously enhance exposure and conversions.
- 2. Paid Advertising & ROAS Optimization
- Oversee granular ad operations, search terms, premium placements, and bidding strategies to improve CTR, CVR, ACOS, and overall ROAS.
- Develop promotional strategies and email marketing initiatives to boost repeat purchases and Customer Lifetime Value (LTV).
- 3. Market Intelligence & Business Strategy
- Analyze market trends, share of voice (SOV), and competitor landscapes to identify new growth opportunities and mitigate risks.
- Lead monthly and quarterly business reviews utilizing full-funnel data to propose targeted product category growth plans.
- 4. Account Health & Supply Chain Collaboration
- Perform root-cause analysis on customer feedback and negative reviews, collaborating with CS and product teams to safeguard account health.
- Generate weekly sales projections and demand forecasts to align supply chain production and minimize inventory turnover risk.
Qualifications
- Education: Bachelor’s Degree in any relevant discipline.
- Platform Experience: Minimum 3 years of experience in Overseas/ US/EU cross-border e-commerce (Amazon, eBay, Walmart, etc.). Experience managing top-performing accounts on Shopee, Lazada, or TikTok Shop will also be considered.
- Optimization Skills: Strong expertise in refining listing copy, visual concepts, and keyword strategies to boost CTR and conversion rates.
- Analytical Mindset: Hands-on experience with sales funnels, market trend analysis, and ROI evaluation to drive actionable strategies.
- Commercial Acumen: In-depth knowledge of competitive pricing, promotional strategy, and price-point positioning.
- Soft Skills: Exceptional self-drive, proactive problem-solving ability, and strong cross-departmental communication skills to work seamlessly with supply chain and global teams.