About the role
REPORTS TO: Duvyzat Brand Lead
LOCATION: Concord, MA
About This Role
As the Director of HCP Marketing at ITF Therapeutics, you will be responsible for developing and implementing strategic initiatives to engage and collaborate with healthcare professionals in the area of Duchenne muscular dystrophy, a rare, genetic, neuromuscular disease. The role is responsible for the HCP commercial strategy, omnichannel engagement, customer insights, congress strategy and agency leadership. This leader partners closely with Sales, Medical Affairs, Market Access, Training, Compliance, Commercial Operations and Leadership to maximize commercial performance and customer impact.
This role will be hybrid, so candidates applying must be willing and able to come to our office in Concord, MA on a weekly basis.
What You’ll Do
- Lead HCP marketing team in driving engagement and awareness of DUVYZAT on all aspects of and the creation, development, and execution of the HCP marketing strategy
- Develop the overall HCP marketing strategy, tactical plans and oversee execution
- Create and lead omnichannel strategy across personal, promotional medical education and non-personal engagement.
- Manage and mentor a team of two HCP marketers, driving capability development and business impact.
- Lead strategic congress planning, advisory boards and strategic HCP engagement initiatives.
- Direct market research studies and leverage learnings to refine key messaging and strategies
- Effectively navigate all MLR requirements pertaining to HCP Marketing.
- Translate customer insights into commercial strategy and measurable business impact.
- Establish KPIs, dashboards and ROI measurement to continuously optimize performance.
- Lead HCP product public relations
- Provide leadership for agency strategy, governance and accountability.
- Ensure promotional excellence and compliance with FDA and MLR requirements.
- Champion innovation, operational excellence and continuous improvement.
Who you Are and Required Skills:
- 7+ years of marketing experience Rare disease or neurological disorders preferred.
- 5+ years of experience marketing directly to HCPs
- Experience with people management preferred
- A proven track record of identifying, initiating, developing, and maintaining strategic business relationships with HCPs in a rare disease space.
- Ability to cultivate a working understanding of and effectively communicate the unique challenges and experiences of HCPs and their patients
- Proven ability to manage and coordinate agencies, partners, and vendors to achieve strategic business goals.
- Thorough knowledge of FDA requirements and regulations as they pertain to HCP engagement and pharmaceutical marketing initiatives.
- Outstanding communication skills and the ability to work cross-
- Demonstrated ability to thrive in a fast-paced, dynamic environment and manage multiple priorities and stakeholders simultaneously.
- Ability to be in the Concord office, two times a week.
Additional Information
The base compensation range for this role is: $220,000 - $250,000. Compensation is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.