Digital Strategist

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

WUSA9, the TEGNA-owned CBS affiliate in Washington, DC, is looking for a detail-oriented, proactive Digital Strategist to be the go-to expert behind our digital and streaming (CTV/OTT) business. You’ll partner with Account Executives, Account Managers, and sales leaders to build smart digital solutions and make sure campaigns launch and run flawlessly. You’ll also turn campaign data into clear stories that grow revenue and strengthen client relationships. This client-facing role is for someone who sweats the details, spots opportunities before anyone asks, and is always looking to raise the bar.

Responsibilities

• Own campaign accuracy from proposal through launch and wrap, working with Account Managers and fulfillment teams on setup, execution, and optimization.
• Monitor campaign performance closely, flag issues early, and recommend optimizations before clients ask.
• Serve as the subject matter expert on client performance calls, proposals, and quarterly business reviews.
• Turn complex campaign data into simple, clear stories that clients and sellers can act on.
• Use campaign and category insights to find revenue opportunities for sellers, such as upsells, gaps in current campaigns, and new prospects.
• Build case studies and attribution reports that show results and help sellers win new business.
• Partner with Account Executives on custom campaigns across digital, streaming, and broadcast.
• Build strong client relationships by learning each client’s business, goals, and competitive landscape.
• Train and support sellers on digital products, data, and best practices.
• Find smarter ways to work, including using AI and automation to improve speed and accuracy.

Requirements

• 3+ years of experience (preferred) in digital media, campaign management, ad operations, or digital sales support.
• Strong knowledge of CTV/OTT, targeted display, and campaign measurement and attribution.
• Exceptional attention to detail and the ability to manage multiple campaigns and deadlines without letting anything slip.
• Proactive and self-motivated, and comfortable making decisions and owning outcomes.
• An analytical mindset, with the ability to simplify data and tell a clear story.
• Strong presentation and communication skills with clients, sellers, and internal partners.
• Sales-minded, with a drive to grow client relationships and revenue.
• Curious and eager to learn. Experience with AI tools is a plus.
• Proficiency in Microsoft Office, plus experience with ad-serving platforms and CRM software such as Salesforce.
• Google Ads and IAB certifications are a plus.

Pay Range

$80,000—$100,000 USD

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

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