Digital Marketing Specialist

About Waterworks

When you see the world’s most inspiring homes and hotels, you invariably find Waterworks in the mix. For over 40 years, our designs have elevated the bath and kitchen experience, with exquisite fittings, fixtures, hardware and more. We strive to be participants in exceptional design moments not just through our products, but through how our company name shows up in the world at large.

What We Provide

What gives us an edge over our competitors is our people. We work in a highly collaborative, creative environment that values each team member’s contributions to our mission. We empower our associates with extensive training, career growth opportunities, competitive salaries, bonus potential and a comprehensive benefits package including medical/dental/vision, and 401k retirement savings plan. We offer a generous PTO program (vacation, personal and sick time) with additional perks like some summer half days and a volunteer day. The company observes at least 8 federal holidays throughout the calendar year plus a floating holiday that associates can use at their discretion.

The Role

Waterworks is seeking a digitally savvy, detail-oriented Digital Marketing Specialist to support the execution, optimization and performance of digital marketing initiatives across website, email, search and emerging digital platforms.

Reporting to the Manager, Digital Growth & Performance, this role is responsible for the day-to-day execution of key digital programs, ensuring accuracy, consistency and continuous improvement across digital touchpoints. Working closely with Brand Marketing, Creative, internal technology teams and external partners, the Specialist translates approved strategic priorities, messaging and creative assets into effective digital experiences.

The ideal candidate combines strong execution skills with analytical thinking, an understanding of digital marketing best practices and curiosity about emerging technologies. This role offers opportunities to contribute to optimization, operational efficiency and performance improvement over time.

This is a hybrid role that requires onsite presence a minimum of 3 days per week. Other days may be required based on business needs.

Responsibilities

Website Management & Digital Experience

• Independently build, update, publish and quality-check website pages within Magento, ensuring content accuracy, usability, brand consistency and timely execution.
• Implement approved content, messaging and creative assets in coordination with Brand Marketing and Creative; optimize presentation and structure for digital use without assuming ownership of editorial strategy or core copy development.
• Support website conversion and user-experience improvements through content refinements, testing, QA and implementation of approved enhancements.
• Identify and document website issues, maintain business-side Jira tickets, monitor progress and validate fixes in collaboration with internal Development teams and external digital operations support.

Email Marketing Execution

• Execute email campaigns from build through deployment in Mailchimp, including audience/list management, segmentation, asset coordination, QA, scheduling and post-send review.
• Implement approved campaign messaging and creative, working with Brand Marketing and Creative on content needs and maintaining accurate audience data and deployment lists.
• Monitor deliverability, engagement and campaign results; identify testing and optimization opportunities and recommend improvements to the Manager, Digital Growth & Performance.

SEO, GEO & AEO Implementation

• Implement approved SEO, generative engine optimization (GEO) and answer engine optimization (AEO) recommendations across website pages and digital content.
• Coordinate with internal partners and external search specialists on metadata, content structure, technical requirements, QA and ongoing optimization.
• Monitor organic search and related discovery metrics; summarize trends and flag opportunities for improvement.

Digital Analytics & Performance

• Maintain accurate performance dashboards and reporting records across website, email, organic search and relevant digital campaigns.
• Prepare monthly and quarterly performance summaries that identify trends, key learnings and actionable recommendations, in partnership with Manager and external agencies.
• Support social platform performance tracking and optimization analysis, coordinating with Brand Marketing while social content and community engagement remain within that team.
• Validate reporting accuracy and support measurement of website engagement, conversion and digital experience improvements.

Digital Operations & Process Improvement

• Coordinate digital asset allocation and image-related requests through the digital asset management system, partnering with Creative to ensure assets are current, organized and delivered on time.
• Support efficient website and campaign workflows, including task tracking, QA documentation and coordination with internal stakeholders and external partners.
• Identify practical opportunities to streamline repeatable processes through improved workflows, automation and emerging AI-enabled tools, with appropriate oversight.
• Other duties and responsibilities as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent relevant experience.
• 3 + years of experience in digital marketing, ecommerce, website operations or a related field, with demonstrated ownership of day-to-day execution.
• Hands-on experience using a content management system; Magento or a comparable ecommerce platform preferred.
• Experience building and deploying email campaigns using Mailchimp or a comparable platform, including QA and audience segmentation.
• Working knowledge of SEO and website optimization; familiarity with GEO/AEO is a plus.
• Ability to interpret digital performance data, identify patterns and propose practical improvements.
• Experience with analytics/reporting and project or ticketing tools (such as Jira or Monday.com) preferred.
• Strong attention to detail, prioritization, collaboration and communication skills; ability to manage multiple deadlines independently
• Strong communications skills both verbal and written.
• Interest in AI, automation and emerging digital technologies as tools to improve marketing workflows and effectiveness.
• Comfort collaborating with cross-functional teams and external agencies while maintaining clear accountability for assigned execution.
• Curiosity about user experience, conversion optimization and evolving digital discovery practices.
• Travel required up to 15%

Our Values

Be Authentic: Engage in real conversations. Communicate honestly with respect and professionalism.

Raise The Bar: Share ideas to uphold our standard of excellence. Never settle for less than the best.

Own It: Be responsible for your results. Empower yourself and others to step forward and lead.

Partner For Perfection: Collaborate with peers and teammates to deliver superior service to our clients.

Love What You Do & Do What You Love: Generate excitement and enthusiasm for our brand and company.

Waterworks is committed to promoting pay equity. Rate of pay is determined based on each individual's experience, qualifications, and the geographic location of the role. Final offer amounts are determined by multiple factors including candidate's experience and expertise and may vary from the amounts listed above.

Waterworks is an equal opportunity employer and does not discriminate against any applicant on the basis of race, color, religion, national origin, gender, marital status, age, disability, sexual orientation, military/veteran status, or any other status protected by federal or state law or local ordinance.

This role has a base salary plus bonus opportunity.