About the role
Responsibilities
- Formulate credit card portfolio growth strategy, identify key drivers to grow and implement programs to growth card portfolio, probability to achieve KPIs on Credit Card Interest Income, Card Installment sales volume, Interest Bearing AR balance and overall Credit Card AR balance;
- Lead and drive product strategies on card loan features and roll out marketing programs, design segmentation and personalized product pricing, develop new initiatives for card lending products etc ;
- Drive digital initiatives including customer targeting, digital customer journey and digital onboarding , eChannel specific incentive programs in order to increase digital channel contribution to overall business and deliver excellence customer experience
- Define target segments, conduct portfolio analysis and utilize big data in formulating customer segmentations
- Co-ordinate with different sales channels including branch, inbound & outbound sales team and digital channels; Monitor channel performance & effectiveness
- Keep abreast of market trends and competitor activities to identify opportunities and increase market competitiveness
- Work closely with various internal & external stakeholders to ensure smooth and timely delivery on initiatives & integrated marketing programs
Requirements
- Degree holder or above；
- 2-3 years’ experience in Banking / Finance is preferred (ideally in credit card, loan on card / unsecured lending) ；
- Digital mindset, great sense of ownership and attentive to details
- Self-motivated, strong marketing and interpersonal skills
- Good command of both written and spoken English and Chinese；
- Good at using English / Chinese Word Processing tools；
- Less experience will be considered as Deputy / Assistant Business Development Manager.