About the role
About Us
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
Key Responsibilities
- Own deep-dive analysis of player and commercial behavior — where value is created, where it leaks, and what we should do about it.
- Form and test hypotheses about why things happen, and turn the answer into a recommendation — including how it affects our players.
- Work with large event-level data in Redshift to run deep-dives and ad-hoc investigations.
- Lead advanced analyses: cohort analysis, segmentation, LTV and retention modelling, funnel optimization, effectiveness measurement.
- Find opportunities and inefficiencies across player segments, games, providers, payment flows, and channels.
- Run ad-hoc analysis to support business initiatives, product launches, and marketing campaigns.
- Support experimentation and A/B testing: define success metrics, analyze results, and know when a result is real.
- Build and maintain the reporting the business runs on, from the tables underneath to the dashboards on top.
- Present findings and recommendations credibly to any audience, up to C-level.
What we're looking for
- 3+ years in data analytics — ideally iGaming, gaming, fintech, or another high-volume consumer-transaction environment.
- Advanced SQL, with Redshift or a comparable cloud data warehouse.
- Hands-on Tableau, or a comparable BI tool.
- Deep knowledge of commercial and behavioral KPIs: LTV, ARPU, retention, churn, cohort behavior, conversion funnels.
- Experimentation and statistical reasoning, including an instinct for correlation vs. causation.
- The ability to work with messy, incomplete, evolving data and still produce something reliable.
- Clear communication — you can explain a complex analysis to someone who doesn't want the detail, and manage expectations honestly.
- Being comfortable in a fast-paced environment.
Nice to have
- Online casino experience from any part of the business
- Python or R for analysis
What we offer
- Competitive salary
- Performance-based bonus
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space