About the role
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Fanatics Betting & Gaming is looking for a part-time CRM Associate to support the day-to-day execution behind our Commercial CRM program. You'll help the team build, QA, and launch campaigns accurately and on time, and resolve issues quickly in a live sports environment.
This is a hands-on, execution-focused role that works closely with CRM, Promo Ops, Creative, Legal, and Customer Service. It suits someone who is detail-obsessed, process-driven, and comfortable owning a defined set of tasks with a flexible weekly schedule.
This is a part time position with an expected 20-30 hours of work a week.
Responsibilities
Campaign Build & Execution
- Support the Commercial CRM team by getting ahead with campaign builds across XtremePush and Movable Ink, including email, push, and in-app messaging.
- Handle campaign setup for assigned sends: audience selection, asset approval, dynamic content and personalization configuration, scheduling, and deployment.
- QA every campaign before launch, confirming links, offers, segmentation, and personalization render and function correctly across devices.
- Monitor active sends during scheduled hours and escalate or resolve deployment issues.
- Strategize and execute real time CRM sends tied to the sporting calendar and major events going on in that moment
Customer Support & Issue Resolution
- Partner with Promo Ops to troubleshoot customer service contacts tied to CRM campaigns and promotions.
- Investigate customer-reported issues (missing offers, broken links, eligibility questions), identify root causes, and drive resolution with the right teams.
- Surface recurring issues so the team can improve processes and reduce contact rates.
- Monitor designated Slack channels during scheduled hours for breaking developments and last-minute requests, and respond promptly.
Process & Operational Excellence
- Maintain campaign calendars, trackers, and documentation (Airtable and similar tools) so the team stays organized and audit-ready.
- Help templatize recurring campaigns and streamline build workflows.
- Use AI tools and automation where possible to speed up drafting, QA, and reporting.
Work Pattern
- 20-30 hours per week, with a rotating schedule agreed with your manager. All shifts based on ET.
- Because we operate on a live sports calendar, all scheduled hours will fall on evenings, weekends, and key game days. We'll plan these in advance and build them into your weekly hours rather than adding to them.
- Some overlap with core business hours (Monday-Friday) is required for team coordination and approvals.
Qualifications
Required
- 1+ years of experience in CRM, marketing operations, or campaign execution across email, push, and/or in-app channels.
- Exceptional attention to detail and a strong QA mindset. You catch the broken link before the customer does.
- Strong organizational skills, with the ability to juggle multiple campaigns, requests, and deadlines within a part-time schedule.
- A passion for sports, betting, and gaming products.
- Calm, solutions-oriented approach to troubleshooting in a fast-paced, live environment.
- Bachelor's degree in Marketing, Sports Management, or a related field, or equivalent experience.
- Strong autonomous work ethic able to execute a project end to end without immediate feedback and direction.
- Schedule requirements: Ability to work every Friday, Saturday and Sunday
Preferred
- Hands-on experience with XtremePush, Braze, or similar CRM platforms, and with personalization tools such as Movable Ink.
- Experience with Airtable or similar planning and tracking tools.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit https://benefitsatfanatics.com/
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range
$29—$32 USD
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