About the role
Why join Upscale, Inc.
Upscale, Inc., is building the high-performance infrastructure powering the next generation of artificial intelligence. Backed by over $500M in funding and rapid global adoption, we are scaling systems designed for the world’s most demanding AI workloads.
We focus on first-principles engineering across silicon, systems, and networking—where performance, scale, and execution are critical. Our team is talent-dense and high-performing. We value ownership, technical rigor, and speed, and we offer the opportunity to work on foundational problems with immediate, real-world impact.
If you’re looking to do high-impact work, move fast, and help define the infrastructure behind the future of AI—Upscale is where you can produce meaningful work at the frontier—and operate at a high standard.
About the job
Success in this role means scaling our voice through world-class content and high-stakes global events. You will be translating deep-stack innovation into a definitive industry narrative.
Responsibilities
- You are the architect of the GTM messaging motion, ensuring that Upscale dominates the market conversation and drives immediate pipeline on every event.
- Own the presence and strategy for premier global trade shows (e.g., NVIDIA GTC, OCP, AI4). You don’t just manage booths; you curate high-stakes experiences that showcase our innovation to the world's largest AI infrastructure buyers.
- Own end-to-end participation in industry standards and technical community programs (e.g., OCP, SONiC Hackathon, Hot Chips). You lead preemptively—tracking every call for papers and submission deadline, pressure-testing the messaging, and verifying exactly where each submission stands—so no deadline, call for action, or acceptance ever slips.
- Orchestrate cross-functional alignment with Product, Sales, and Engineering to ensure that product priorities, messaging, and event readiness are perfectly synchronized with our global roadmap.
- Turn brand visibility into measurable pipeline by running targeted campaigns and event motions for priority accounts—driving meeting conversion, clean lead capture, and disciplined follow-up tracking.
Requirements
- 7+ years of experience in B2B marketing, specifically spanning content architecture, integrated campaigns, and global events within the Data Center infrastructure space.
- Expertise in managing multi-million dollar event budgets and complex project timelines with a 0→1 builder’s mindset.
- Hands-on experience driving submissions to industry standards bodies and technical forums (OCP, SONiC, Hot Chips, or similar)—from call-for-papers tracking through accepted presentation.
- The ability to navigate complex AI networking concepts and translate them into authoritative, crisp messaging.
- Deep understanding of the current AI compute landscape, including data center networking and open-standard hardware stacks.
- Ability to work from our Santa Clara, CA office.
Where you fall within that range depends on your experience, skills, and impact—we benchmark against internal levels to keep things fair and consistent.
Equal Opportunity
Upscale, Inc., is building a team that reflects a wide range of perspectives, backgrounds, and experiences. We’re proud to be an Equal Opportunity Employer and consider all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, disability, or veteran status.
Accessibility & Accommodations
We’re committed to making our hiring process accessible to everyone. If you need accommodations at any stage, just reach out to us at hiring@upscaleai.com—we’re happy to help. Note: This inbox is only for accommodation requests.