Community Marketing Specialist

Your Opportunity at ARC’TERYX

In support of our brand and commercial growth strategy, you will help build brand awareness and engagement within outdoor communities in new epicenters. You will lead DTC market readiness and New Store Opening community initiatives, partnering across Brand Marketing and Commercial teams to deliver locally relevant programs and experiences. You will also build relationships with local partners, ambassadors, KOLs and vendors to strengthen our connection with key communities.

Meet Your Future Team

The Korea Marketing team is the connection between our guests, our communities, and the Arc’teryx brand through content and experiences. We work closely with Global and APAC cross funtioncal teams, athletes and ambassadors, creators, and agency partners to bring the Arc’teryx brand to life in ways that are locally relevant, culturally meaningful, and true to who we are.

The Community Marketing Coordinator is part of the Arc’teryx Korea Marketing team. The Marketing team leads the strategy and processes that support our Brand integration into our Commercial strategy, building community pillars (partnerships, ambassadorship, event, and more) to increase brand awareness, store traffic, and revenue.

If you were the Community Specialist now, here are some of the core activities you would be doing:

• Conceptualizing and executing outdoor community experiences to increase local brand awareness and engagement
• Developing and managing relationships with local partners, ambassadors, and KOLs, while identifying new profiles through grassroots community engagement
• Coordinating community events and new store opening (NSO) marketing projects in collaboration with the Korea Marketing and Retail teams including ideation, planning, execution and reporting of all marketing activations
• Engaging relevant cross-functional partners, facilitating collaboration, and ensuring event brand integrity across all deliverables (event and online promotion, including social and email assets)
• Managing event budgets and contractual deliverables, ensuring programs are delivered efficiently and within budget
• Debriefing on projects facilitated with clear leanings and next steps for future projects as well as mechanisms for collecting feedback from stakeholders to gather insights for future event planning and improvement
• Measuring event performance and community impact through relevant KPIs, feedback, and post-event reporting
• Coordinating sponsorship and vendor management during select community and new store opening events and act as key contact and liaison with vendors
• Owning communication and correspondences with cross functional teams to announce and amplify community events and new store opening activations
• Hosting and coordinating experiences and events remotely, connected to select community and new store opening events
• Creating and building SOPs (standard operating procedures) for community events to enable efficiency in the planning and execution process

Here are some of the things you could be working on in the future:

• Researching and assessing the Community Marketing opportunities of future Korea market
• Developing and executing a comprehensive strategy for community events, ambassador, KOL relationships specific to market
• Leading bespoke regional experiences, in collaboration with the Marketing team

Are you our next Community Events Specialist?

• You have 3+ years’ experience in events organization, and/or DTC community events role
• You have a thorough understanding of Arc’teryx brand positioning and can translate this clearly to consumers and partners
• You excel at building relationships and providing an experience that is prompt, proactive, efficient, and courteous
• You are able to multitask, prioritize and plan several concurrent events
• You are able to work under pressure in a dynamic and changing environment
• You have excellent written, presentation, verbal and interpersonal communications skills
• You are proficient with Microsoft Office including Word, Excel, and PowerPoint
• You are a collaborator and connector, creating a respectful environment for your peers and leadership
• Your commitment to learning has you showing up as an active contributor in team meetings.
• You are proactive in identifying the root cause of issues and developing solutions
• You remain highly flexible and adaptable when faced with ambiguity
• You can balance autonomy and collaboration
• You inspire breakthrough thinking and continuous improvement
• You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
• Your passion for your work is paralleled by your passion for getting outside and living it
• You are able to accommodate a flexible work schedule and abnormal hours to accommodate events
• You are fluent in Korean and require business level English

Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

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