About the role
Hypebeast Ltd. is a global contemporary-culture company founded in 2005 and publicly listed in Hong Kong in 2016. The Group brings together media, creative services, commerce, cultural intelligence, brand building, merchandise, and physical experiences. Its businesses include Hypebeast and its media network, Hypemaker, HBX, Hypemind, Hyperoom, and Hypebeans. Across these businesses, the Group brings people closer to contemporary culture through the stories it tells, the products it curates, and the experiences it creates.
Hypebeast is looking for a commercially driven and culturally fluent Brand Partnerships Manager to join our team in Seoul.
This is an individual contributor role focused on driving business growth for Hypebeast in Korea through 360° partnership solutions, combining media and branded content with creative production, influencer activations and live experiences. You will work closely with Korean and global brands across fashion, beauty, sportswear, retail and lifestyle, and partner with our Brand Partnerships teams across APAC.
You'll represent Hypebeast, one of the world's leading cultural media platforms, and Hypemaker, a global full-service creative agency that helps brands tell stories that resonate with today's generation.
Responsibilities
- Lead Generation & New Business - Proactively identify and develop new client opportunities with brands and agencies in Korea, particularly in fashion, beauty, sportswear and lifestyle.
- Account Growth - Grow existing accounts through renewals, upselling and long-term partnerships to achieve individual and business targets.
- 360° Partnership Sales - Sell online and offline solutions across Hypebeast's media properties alongside Hypemaker creative production, influencer activations, events and owned IP.
- Sales Ownership - Manage the entire sales cycle: prospecting, brief interpretation, proposal writing, pitching, negotiation and deal closing.
- Internal Collaboration - Translate client requirements into clear briefs for the Creative, Editorial and Account Servicing teams, and work with them to deliver campaigns from beginning to end.
- Pipeline & Reporting - Keep the sales pipeline, proposals and campaign schedules up to date in internal systems, and share new business updates at weekly team meetings.
- Regional Collaboration - Work with Brand Partnerships teams in Hong Kong, Greater China and Singapore on regional briefs, shared accounts and global brands active in Korea.
- Market & Cultural Intelligence - Stay ahead of trends in Korean fashion, beauty, music and culture, and track competitor and agency movements to identify new opportunities.
- Brand Representation - Act as the face of Hypebeast and Hypemaker in the Korean market: in client meetings, at industry events and in the wider client community.
Requirements
- 4+ years of experience in brand partnerships, advertising sales, or media/agency business development; experience at a creative agency or media company is highly preferred.
- Fluent in Korean and English (spoken and written), with solid written English for reports, decks and email communications.
- Active and trusted network with brands and agencies in Korea's fashion, beauty, retail and lifestyle industries.
- Experience selling integrated or creative-led campaigns, not only media placements.
- Proven track record of meeting or exceeding sales targets.
- Excellent communication, presentation and negotiation skills.
- Able to work independently and manage multiple accounts and deadlines at once.
- A genuine passion for fashion, streetwear and youth culture.
If you think you’ve got what it takes, please provide your cover letter, CV, and expected salary.
This position is based and located in Seoul. Candidate must be eligible to work in South Korea.
Personal data collected is for recruitment purpose only.