Brand Director, Hypegolf

Hypebeast Ltd. is a global contemporary-culture company founded in 2005 and publicly listed in Hong Kong in 2016. The Group brings together media, creative services, commerce, cultural intelligence, brand building, merchandise, and physical experiences. Its businesses include Hypebeast and its media network, Hypemaker, HBX, Hypemind, Hyperoom, and Hypebeans. Across these businesses, the Group brings people closer to contemporary culture through the stories it tells, the products it curates, and the experiences it creates.

Hypegolf is Hypebeast Group's contemporary golf brand, bringing together editorial, products, and experiences across performance, design, and community. Its experiences include Hypegolf Clubhouse and Hypegolf Clubhouse Classic. We are looking for a commercially minded Brand Director to lead its global brand and business development.

Reporting to the head of Hypebeast Media, you will translate Hypegolf’s positioning into compelling content, experiences, partnerships and consumer offerings. Working with editorial, creative, production and regional commercial teams, you will be accountable for business performance and consistent brand execution across markets.

Responsibilities

• Lead Hypegolf’s brand direction and business planning, setting clear priorities, budgets and performance goals.
• Manage business performance, including revenue, profitability and effective use of resources.
• Maintain a consistent global brand identity while adapting programmes and partnerships to local audiences with regional teams.
• Partner with the editorial lead to ensure content and programming reflect a distinctive, credible perspective on golf.
• Work with regional commercial teams to develop, secure and deliver sponsorships, partnerships and other commercial opportunities.
• Oversee the development and delivery of events, community programmes and brand activations.
• Guide merchandise, collaborations and other consumer offerings alongside internal specialists and external partners.
• Strengthen audience and customer relationships across content, events and commerce.
• Develop relationships with golf brands, courses, venues, players, creators and community leaders.
• Coordinate shared teams and external partners to deliver programmes on time, within budget and to a consistent standard.
• Use insight into golfer needs, cultural developments and market performance to inform decisions.

Requirements

• Relevant experience in brand management, business development or commercial leadership within golf, sport, lifestyle, consumer brands or specialist media.
• Demonstrated accountability for revenue, budgets and commercial results.
• First-hand involvement in golf through playing and active engagement with its community. A practical understanding of the game, golfer needs and contemporary golf culture is essential; no specific handicap is required.
• Demonstrated experience working across markets and cultures, translating global brand direction into locally relevant commercial execution. Experience spanning North America and Asia is strongly preferred.
• Experience developing commercial partnerships and delivering consumer-facing programmes, events or brand initiatives.
• Strong brand judgment and an understanding of how content, experiences and products contribute to a cohesive brand.
• Ability to collaborate effectively with editorial and creative teams while maintaining commercial accountability.
• Working knowledge of consumer products, retail or e-commerce; merchandise or collaboration experience is an advantage.
• Strong relationship-building, communication and project management skills.
• A hands-on approach and the ability to deliver through shared teams and external partners in an entrepreneurial environment.

If you think you’ve got what it takes, please provide your cover letter, CV, portfolio and expected salary.

This position is based and located in New York. Candidate must be eligible to work in the US.

Personal data collected is for recruitment purposes only.

The expected annual base salary range for this role is between $140,000 to $150,000. The salary range is subject to change and may be amended in the future. Experience, education, relevant skill set, location and other factors are considered when determining the salary offered.