Assistant Dean and Executive Director of Enrollment Management and Marketing

Position Summary:

University of Dayton School of Law (UDSL) invites applications and nominations for the position of Assistant Dean and Executive Director of Enrollment Management and Marketing. Reporting directly to the Dean, this senior administrative leader provides strategic direction for enrollment management, admissions, recruitment, and marketing for the School of Law’s J.D. and residential LL.M. programs, including traditional in-person and online/hybrid offerings.

The Assistant Dean is a member of the School of Law leadership team and partners with faculty, staff, students, alumni, and University colleagues to build a strong and diverse applicant pool, support enrollment goals, strengthen the student experience from prospect through matriculation, and advance the School of Law’s mission and brand.

Essential Responsibilities

Strategic Enrollment Management and Recruitment

• Develop and execute a comprehensive, data-informed enrollment management and recruitment strategy aligned with UDSL enrollment goals for class size, academic credentials, diversity, and net tuition revenue.
• Work with the Dean to set annual recruitment priorities, enrollment targets, and timelines.
• Set annual conversion strategies for each program and stage of the enrollment funnel, from prospect through matriculation.
• Forecast enrollment, applicant volume, yield, credentials, and other key indicators; translate analysis into recommendations and timely decisions for the Dean and leadership team.
• Identify emerging markets, prospective student populations, partnerships, and program opportunities that support sustainable enrollment.
• Designing, coordinating and participating in recruitment and conversion events on campus, online, and at regional and national locations.
• Build and maintain effective relationships with pre-law advisors, undergraduate institutions, professional organizations, prospective students, alumni, and other enrollment partners.
• Develop distinct strategies that reflect the similarities and differences among traditional in-person, online/hybrid, and other law school programs.

Admissions Operations and Compliance

• Lead the administration of the admissions process, including application review, decision-making, communications, scholarship notifications, event invitations, and onboarding.
• Advise and coordinate the Faculty Admissions Committee in consultation with the Dean.
• Establish efficient, consistent, and student-centered application processing procedures; ensure staff are trained to use the admissions database, CRM, and related technologies.
• Collaborate with Financial Aid and other University offices to support compliance with federal and state regulations, LSAC requirements, ABA standards, and University and School of Law policies.
• Prepare accurate statistical and narrative reports for the Dean, the Director of Budgets and Operations, ABA and other accreditors, LSAC, and other authorized partners.
• Support the enrollment and onboarding experience by coordinating orientation-related activities and other Law School leaders to facilitate the transition from admitted student to enrolled student.

Marketing, Communications, and Brand Management

• Partner with the Director of Communications and Marketing to develop and implement integrated recruitment marketing plans across print, web, email, social media, paid search, digital advertising, and other appropriate channels.
• Oversee the development and timely distribution of accurate, compelling, and audience-appropriate recruitment materials and communications.
• Ensure admissions-related website content is current, accessible, easy to navigate, and consistent with UDSL and University of Dayton brand standards; coordinate website updates with the appropriate University partners.
• Use market research, audience insights, and campaign performance data to refine messaging, channel strategy, and return on investment.
• Represent UDSL at recruitment events and communicate effectively with prospective students, families, pre-law advisors, undergraduate partners, and other influencers.

People, Budget, and Cross-Campus Leadership

• Lead, supervise, and develop the Admissions team, including hiring, training, goal setting, performance management, and evaluation.
• Foster a collaborative, inclusive, accountable, and student-centered team culture consistent with the University’s Catholic and Marianist values.
• Develop and manage the enrollment management and communications budget in collaboration with the Dean and Director of Budgets and Operations; allocate resources strategically and demonstrate responsible return on investment.
• Collaborate with faculty, staff, students, alumni, and University offices to sustain recruitment, conversion, retention, and student success initiatives.
• Collaborate with the Dean and Director of Budgets and Operations to develop and administer scholarship allocation strategies that are equitable, effective, and aligned with enrollment goals.
• Use emerging technologies, including artificial intelligence, responsibly and ethically to improve enrollment operations, communications, analytics, and service to prospective students.
• Perform other duties as assigned by the Dean.

Minimum Qualifications:

• Bachelor’s degree.
• At least five years of progressively responsible experience in enrollment management, admissions, recruitment, marketing, communications, advertising, public relations, or a related field; supervisory experience required.
• Success developing and executing recruitment, marketing, communications, and social media strategies.
• Knowledge of current trends and developments in graduate, professional, or undergraduate enrollment management and admissions.
• Experience using enrollment data, market research, metrics, and analytics to guide strategy and evaluate outcomes.
• Experience with admissions databases, LSAC systems, customer relationship management (CRM) platforms, and digital communications tools.
• Experience leading and developing a team, managing competing priorities, and working effectively in a fast-paced environment.
• Strong verbal, written, interpersonal, presentation, and problem-solving skills.
• Knowledge of current and emerging technology (including AI) and its application to enrollment management.
• Ability to build productive relationships with diverse constituencies, including faculty, staff, students, alumni, advisors, and external partners.
• Experience developing scholarship strategy in line with institutional enrollment goals.
• Working knowledge of Microsoft Office or Microsoft 365, databases, web-based research, online advertising, paid search, and search engine optimization.
• Commitment to inclusive excellence and the ability to work respectfully and effectively with individuals from diverse backgrounds.
• Valid driver’s license with low risk driving record.

Preferred Qualifications:

While not everyone may possess all of the preferred qualifications, the ideal candidate will bring many of the following:

• J.D. or master’s degree in higher education administration, counseling, student personnel, or similar strongly preferred.
• Experience managing enrollment or admissions for a law school, graduate school, or other professional school.
• Experience with financial aid concepts, scholarship strategy, and enrollment revenue management.
• Demonstrated experience with project management principles, practices, tools, and techniques.
• Experience with web content management, digital analytics, paid search marketing, search engine optimization, and significant website or marketing projects.
• Experience developing recruitment strategies for online, hybrid, and in-person programs.
• Demonstrated experience working with emerging technologies, including various forms of AI as it pertains to enrollment management.
• Willingness to leverage and lead an experienced team.
• Knowledge of ABA, LSAC, and law school admissions and accreditation environments.
• Demonstrated knowledge and appreciation of Catholic Marianist values, and to the University of Dayton’s Mission on inclusive excellence.

Special Instructions to Applicants:

• A cover letter outlining interest in the position and qualifications, including experience leading enrollment and/or marketing strategy.
• An updated curriculum vitae or résumé.
• Contact information for three professional references, including title, institutional affiliation, email address, and telephone number. References will not be contacted without the candidate’s written permission.

The search will remain open until the position is filled. Include the official application link, salary range, employment category, location/work arrangement, and equal-opportunity statement before publication.

Applicants must be currently authorized to work in the United States on a full-time basis. The University does not provide work visa sponsorship for this position.

Closing Statement:

Informed by its Catholic and Marianist mission, the University is committed to the dignity of every human being. Informed by this commitment, we seek to increase diversity in all of its forms, achieve fair outcomes, and model inclusion across our campus community. The University is committed to policies of affirmative action designed to increase the employment opportunities of individuals with disabilities and protected veterans in compliance with the Rehabilitation Act of 1973 and Vietnam Era Veterans' Readjustment Assistance Act of 1973.