About the role
Job requirements
Experience Range: 7 to 10 years of professional experience, including at least 6 years of specialized expertise in Salesforce Marketing Cloud and CRM platforms Key Responsibilities:
- Collaborate with stakeholders to define business requirements, deliverables, and proactively manage expectations throughout project execution
- Design and architect scalable Salesforce Marketing Cloud solutions that directly address complex business needs and support organizational growth
- Lead technical design sessions, document comprehensive technical solutions, and identify gaps between current and target states to drive project success
- Oversee and govern the technical delivery of custom development, integrations, and data migration for Salesforce Marketing Cloud implementations, ensuring timely and high-quality outcomes
- Establish and enforce coding standards, conduct rigorous code reviews, and ensure adherence to best practices for quality and maintainability
- Troubleshoot and resolve critical system issues, conducting deep technical analysis to identify root causes and implement effective solutions
- Engage with Salesforce product teams to support solution delivery and leverage platform enhancements for client benefit
- Contribute to pre-sales activities, including discovery sessions, technical deep-dives, and development of proof-of-concept solutions to support business development
Required Skills
- Expert proficiency in Salesforce Marketing Cloud Engagement, Personalization, Insights, and Account Engagement
- Advanced experience with Salesforce Marketing Cloud Connect and Journey Builder
- Hands-on expertise with Mobile Studio and Automation Studio
- Proficient in AMPScript, JavaScript, Server-Side JavaScript (SSJS), HTML, and CSS
- Strong SQL skills for data manipulation and segmentation within Salesforce Marketing Cloud
- Experience integrating Salesforce Marketing Cloud with external systems using APIs and ETL tools
- Comprehensive understanding of platform authentication patterns including SAML, SSO, and OAuth
- In-depth knowledge of Salesforce data sharing, visibility, and security best practices (TLS, SSL)
- Familiarity with Sales, Service, and Community Clouds
- Proficient in environment management, release management, code versioning, and deployment methodologies
Preferred Skills
- Experience with Apex and Visualforce development for custom Salesforce solutions
- Hands-on knowledge of Lightning components and mobile development technologies
- Demonstrated ability in designing and delivering large-scale web-based systems
- Experience with Data Cloud and Agent Force
- Background in advanced reporting and marketing automation integration
Desired Qualifications
- Bachelor's degree in Computer Science, Information Technology, or a closely related field
- Salesforce Marketing Cloud Consultant certification
- Salesforce Marketing Cloud Developer certification
- Salesforce Certified Technical Architect or relevant Architect-level certification