About the role
Job Responsibilities
Communication Strategy:
- Develop and implement communication plans tailored to clients' e-commerce goals and target audiences.
- Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.
- Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.
Short Video Production:
- Conceptualize, script, and coordinate to produce short videos that showcase our clients' products and services.
- Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings.
- Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.
Live Streaming Marketing:
- Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time.
- Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.
- Analyze live streaming performance data and adjust strategies for maximum ROI.
Influencer and Affiliate Management:
- Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients.
- Identify and establish relationships with influential figures in e-commerce platforms and social platforms.
- Coordinate with influencer and affiliate partners to promote our clients' campaigns effectively.
Reports
- Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.
Administrative
- Create accurate quotations, and invoices for marketing team products/services.
- Monitor outstanding debts and follow up with clients for timely payments.
- Assist in payment collection and send payment reminders.
- Organize legal documents (e.g., vendor agreements, NDAs).
- Maintain a filing system for physical and digital records.
Key Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience in Influencer Marketing or KOL Management.
- Strong understanding of influencer marketing, KOL engagement, and social media trends.
- Creative mindset to develop engaging and compelling video content.
- Excellent communication and coordination skills.
- Ability to analyze data and generate performance reports.
- Proficiency in Microsoft Office, Google Sheets, and Google Slides.
- Creative and adaptable mindset with a flexible approach to work.
- Detail-oriented and well-organized in managing multiple projects.
- Passionate about skincare and beauty trends.